Jim Boykin - Buying links under the radar

I have a lot of respect for Jim's understanding of links. Here he gives a very realistic picture of what linking will be from here and into the future.

My own goals are to be "smarter" about it by working to get links that look as natural as possible from non SEO�?d sites.

I think that's pretty realistic. For my money, I'm going to stop buying links for a while. I'm going to force clients to come up with something so creative and innovative, that when we approach someone for a link, they will want to give it to us. That's pretty altruistic, I know. But I'm tired of people getting links for nothing other than cash. Making people earn their links with something other than cash is very appealing to me. Getting people to link to you because your site is great I think has about a 51% chance of success... slightly better than even money. But quite frankly I don't care. I'm interested in making my clients' sites better. Telling them that they have to be innovative and creative in order to get links is just better for everybody. Jim Boykin - Buying links under the radar