Integrating Search with Other Marketing

This is an interesting article put out by Fredrick Marckini. I like it because it has really good statistics that would be very handy to use in promoting a search marketing campaign to a skeptical buyer. Things like this: DoubleClick research shows that customers use search engines to research products 41% of the time, TV 9%, print ads 10% B2C companies surveyed indicated website leads were 62% more profitable than other media The Internet is the first choice of media for adults 18 to 54�more than TV�according to a 2004 OPA study Integrating Search with Other Marketing: